Surprise! The Holiday Toys That Keep Givers in the Dark

Surprise! The Holiday Toys That Keep Givers in the Dark Rainbow Corn Toy

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https://www.wsj.com/articles/surprise-the-holiday-toys-that-keep-givers-in-the-dark-1511611201

Toy makers are bringing an element of surprise to the holiday season.

Taking a cue from the YouTube phenomenon known as unboxing—viral videos in which people theatrically unpack hot new products— companies are churning out tiny charms, stickers and golf-ball-size critters, all tucked away inside layers of plastic. The mystery objects have become one of the hottest categories of toys this season.

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Capsule Toys This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

Surprise! The Holiday Toys That Keep Givers in the Dark - WSJ